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Workshop Topic - Value of Creativity

Value of Creativity

Creative thinking is the formation of new ideas and merging of old ones. Brainstorming is a useful way to use ideas of others to stimulate your own and ultimately form new ones.

Creative thinking relies on the functioning of our entire brain, from our right-brain’s imagination, artistry and intuition, to our left-brain’s logic and planning. Having a creative leader will stimulate the growth of intellectual capital, creating innovative new products, processes or services as well as generating fresh solutions, employee engagement, change and renewal giving a company its competitive edge.

Program Highlights:

  • The creative solution finding process
  • Divergent and convergent thinking
  • The creative zone
  • Paradoxical characteristics of creative teams
  • The different creative thinking styles
  • Effective vs Ineffective brainstorming and ideation techniques
  • Thinking on your feet
  • Thinking out of the box
  • Intrinsic motivation & creativity
  • Common reaction to creative ideas


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