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Creative thinking is the formation of new ideas and merging of old ones. Brainstorming is a useful way to use ideas of others to stimulate your own and ultimately form new ones.
Creative thinking relies on the functioning of our entire brain, from our right-brain’s imagination, artistry and intuition, to our left-brain’s logic and planning. Having a creative leader will stimulate the growth of intellectual capital, creating innovative new products, processes or services as well as generating fresh solutions, employee engagement, change and renewal giving a company its competitive edge.
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